The Super Bowl captures the intensity and ambition of devoted sports fans and music lovers alike – whether it’s those wanting to see their head coach drenched in Gatorade or those waiting to see what Bad Bunny has up his sleeve. Not only that, but it’s also advertising’s biggest stage: an event where brands spend millions for just 30 seconds of airtime, and viewers tune in as much for the commercials as for the game itself.

We were absolutely chuffed to have had six spots air during this year’s Super Bowl, including Sabrina Carpenter’s Pringles love story, Post Malone and Shane Gillis’ chaotic tumble for Bud Light, Melissa McCarthy’s hilarious E.L.F. spot, and more. 

Massive shoutout to everyone at Electric and to our clients for pulling off such incredible work.