‘Travel Trends’ is all about the data. Where people are going. What they’re doing when they’re there. Why they’re choosing the location, the accommodation.
The trend lobby is a visualisation of all this intel. Inspired by the golden age of travel mixed with contemporary aesthetics, it’s a CG space where global travel trends meet.
The trends encompass Skyscanner’s global customer desires: beauty, food, mountain, literature, family, solo, hotel, places on the rise, biggest flight price drops, most affordable places, the future of travel.
Each trend needed to feel unique, authentic and full of charm, whilst all working in harmony within the trend lobby.
With a range of deliverables outputted across digital, social and event spaces, we built a scalable CG design system, weaving elements of Skyscanner’s master brand through a suite of 33 images and 11 animations. A stylistically consistent and conceptually unified library of assets to be used interchangably, depending on the purpose.
